@font-face{font-family:Archivo Variable;font-style:normal;font-display:swap;font-weight:100 900;font-stretch:62% 125%;src:url(/_astro/archivo-vietnamese-wdth-normal.rJmnGBSt.woff2) format("woff2-variations");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Archivo Variable;font-style:normal;font-display:swap;font-weight:100 900;font-stretch:62% 125%;src:url(/_astro/archivo-latin-ext-wdth-normal.7khWdh9v.woff2) format("woff2-variations");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Archivo Variable;font-style:normal;font-display:swap;font-weight:100 900;font-stretch:62% 125%;src:url(/_astro/archivo-latin-wdth-normal.DY7AcnAa.woff2) format("woff2-variations");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:400;src:url(/_astro/ibm-plex-mono-cyrillic-ext-400-normal.xuaO2J-f.woff2) format("woff2"),url(/_astro/ibm-plex-mono-cyrillic-ext-400-normal.DMdlQ8Kv.woff) format("woff");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:400;src:url(/_astro/ibm-plex-mono-cyrillic-400-normal.BSMlKf0J.woff2) format("woff2"),url(/_astro/ibm-plex-mono-cyrillic-400-normal.CEL4l2ZJ.woff) format("woff");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:400;src:url(/_astro/ibm-plex-mono-vietnamese-400-normal.BulugwFq.woff2) format("woff2"),url(/_astro/ibm-plex-mono-vietnamese-400-normal.DDuiU_S-.woff) format("woff");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:400;src:url(/_astro/ibm-plex-mono-latin-ext-400-normal.BmRBH3aV.woff2) format("woff2"),url(/_astro/ibm-plex-mono-latin-ext-400-normal.D3D2R8hC.woff) format("woff");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:400;src:url(/_astro/ibm-plex-mono-latin-400-normal.DMJ8VG8y.woff2) format("woff2"),url(/_astro/ibm-plex-mono-latin-400-normal.CvHOgSBP.woff) format("woff");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:500;src:url(/_astro/ibm-plex-mono-cyrillic-ext-500-normal.BqneJy0T.woff2) format("woff2"),url(/_astro/ibm-plex-mono-cyrillic-ext-500-normal.BIfNGwUT.woff) format("woff");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:500;src:url(/_astro/ibm-plex-mono-cyrillic-500-normal.Bq9vWWag.woff2) format("woff2"),url(/_astro/ibm-plex-mono-cyrillic-500-normal.Ael50iVv.woff) format("woff");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:500;src:url(/_astro/ibm-plex-mono-vietnamese-500-normal.DZ4AoWbu.woff2) format("woff2"),url(/_astro/ibm-plex-mono-vietnamese-500-normal.C8zxqsMH.woff) format("woff");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:500;src:url(/_astro/ibm-plex-mono-latin-ext-500-normal.CAhNIIs5.woff2) format("woff2"),url(/_astro/ibm-plex-mono-latin-ext-500-normal.CZ70TYgx.woff) format("woff");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Mono;font-style:normal;font-display:swap;font-weight:500;src:url(/_astro/ibm-plex-mono-latin-500-normal.DSY6xOcd.woff2) format("woff2"),url(/_astro/ibm-plex-mono-latin-500-normal.CB9ihrfo.woff) format("woff");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}:root{--paper: #f8f8f7;--ink: #17181a;--muted: #6f7072;--line: #e3e3e0;--link: #1a0dab;--link-press: #120778;--sans: "Archivo Variable", system-ui, sans-serif;--mono: "IBM Plex Mono", ui-monospace, monospace;--measure: 68rem;--pad: clamp(1.25rem, 4vw, 3rem)}*{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth}body{overflow-x:clip;font-family:var(--sans);font-size:1.0625rem;line-height:1.6;color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased}::selection{background:var(--link);color:#fff}a{color:var(--link);text-decoration-thickness:1px;text-underline-offset:3px}a:hover{color:var(--link-press)}:focus-visible{outline:2px solid var(--link);outline-offset:3px}.wrap{max-width:var(--measure);margin-inline:auto;padding-inline:var(--pad)}.label{font-family:var(--mono);font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.14em;color:var(--muted)}.display{font-weight:640;font-variation-settings:"wdth" 120;letter-spacing:-.015em;line-height:1.04;text-wrap:balance}.site-header{position:sticky;top:0;z-index:10;background:color-mix(in srgb,var(--paper) 88%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:3.5rem}.brand{font-weight:680;font-variation-settings:"wdth" 125;font-size:1.05rem;letter-spacing:.01em;color:var(--ink);text-decoration:none}.site-nav{display:flex;gap:clamp(1rem,3vw,2rem)}.site-nav a{font-size:.9rem;color:var(--ink);text-decoration:none}.site-nav a:hover{color:var(--link)}.hero{padding-block:clamp(5rem,14vh,9rem) clamp(4rem,10vh,7rem)}.hero h1{font-size:clamp(2.4rem,5.6vw,4.3rem);max-width:20ch}.hero .intro{margin-top:1.75rem;max-width:44ch;font-size:clamp(1.1rem,1.6vw,1.25rem);color:var(--muted)}.hero .status{margin-top:2.5rem;display:inline-flex;align-items:center;gap:.6rem;font-family:var(--mono);font-size:.8rem;color:var(--muted)}.hero .status{align-items:flex-start}.hero .status:before{content:"";margin-top:.5em;flex-shrink:0;width:7px;height:7px;border-radius:50%;background:#c98a00}.section{border-top:1px solid var(--line);padding-block:clamp(3rem,8vh,5.5rem);scroll-margin-top:3.5rem}.section-head{margin-bottom:clamp(2rem,5vh,3.5rem)}.work-item{display:grid;grid-template-columns:1fr minmax(15rem,21rem);gap:clamp(1.5rem,4vw,3rem);align-items:center;color:inherit;text-decoration:none;border-top:1px solid var(--line);padding-block:clamp(2rem,5vh,3rem)}@media(max-width:700px){.work-item{grid-template-columns:1fr}}.work-shot{border:1px solid var(--line);border-radius:8px;overflow:hidden;background:#fff;box-shadow:0 8px 24px #17181a0d;transition:transform .25s ease,box-shadow .25s ease}.work-item:hover .work-shot{transform:translateY(-4px);box-shadow:0 14px 32px #17181a1a}.shot-bar{display:flex;gap:4px;padding:.45rem .6rem;border-bottom:1px solid var(--line)}.shot-bar .dot{width:6px;height:6px;border-radius:50%;background:var(--line)}.work-shot img{display:block;width:100%;height:auto}.work-item:first-of-type{border-top:none;padding-top:0}.query{font-family:var(--mono);font-size:clamp(.95rem,1.8vw,1.15rem);color:var(--muted);display:flex;align-items:baseline;gap:.6rem}.query:before{content:"⌕";font-size:1.1em;transform:translateY(1px)}.query .caret{display:inline-block;width:1px;height:1.1em;background:var(--ink);transform:translateY(2px);animation:blink 1.1s steps(1) infinite}@keyframes blink{50%{opacity:0}}.query .caret.off{opacity:0;animation:none;transition:opacity .4s ease}.work-item h3{margin-top:.9rem;font-size:clamp(1.6rem,3.4vw,2.4rem);font-weight:620;font-variation-settings:"wdth" 118;letter-spacing:-.01em;line-height:1.1;transition:color .18s ease}.work-item:hover h3{color:var(--link)}.work-meta{margin-top:.5rem;display:flex;flex-wrap:wrap;gap:.4rem 1rem;font-family:var(--mono);font-size:.75rem;color:var(--muted)}.work-item p{margin-top:1rem;max-width:52ch;color:var(--muted)}.work-item .go{margin-top:1.1rem;display:inline-block;font-size:.9rem;color:var(--link)}.work-item .go:after{content:" →";display:inline-block;transition:transform .18s ease}.work-item:hover .go:after{transform:translate(4px)}.caps{display:grid;grid-template-columns:repeat(auto-fit,minmax(16rem,1fr));gap:clamp(2rem,5vw,4rem)}.caps h3{font-size:1.05rem;font-weight:600;margin-bottom:1rem}.caps ul{list-style:none}.caps li{padding-block:.55rem;border-top:1px solid var(--line);color:var(--muted)}.about p{max-width:52ch;color:var(--muted)}.about p+p{margin-top:1rem}.site-footer{border-top:1px solid var(--line);padding-block:2rem}.site-footer .wrap{display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;font-family:var(--mono);font-size:.75rem;color:var(--muted)}.section-link{display:inline-block;margin-top:2.5rem;font-size:.95rem}.section-link:after{content:" →";display:inline-block;transition:transform .18s ease}.section-link:hover:after{transform:translate(4px)}.case-hero{padding-block:clamp(4rem,10vh,6rem) clamp(2.5rem,6vh,4rem)}.case-hero h1{margin-top:.9rem;font-size:clamp(2.2rem,5vw,3.6rem)}.case-hero .lede{margin-top:1.5rem;max-width:48ch;font-size:1.15rem;color:var(--muted)}.case-hero .visit{margin-top:1.75rem;display:inline-block;font-size:.95rem}.flow{display:flex;flex-direction:column;align-items:stretch}.flow-step{width:100%}.flow-step .label{margin-bottom:1rem;text-align:center;color:var(--ink)}.serp,.chart,.result-card{max-width:34rem;margin-inline:auto}.browser{max-width:52rem;margin-inline:auto}.flow-note{margin-top:.7rem;text-align:center;font-family:var(--mono);font-size:.72rem;color:var(--muted)}.connect{position:relative;height:4.5rem;margin-block:.75rem;display:flex;justify-content:center}.connect:before{content:"";width:1.5px;background:#c6c6c2;transform:scaleY(0);transform-origin:top;transition:transform .45s ease .1s}.connect:after{content:"";position:absolute;bottom:-1px;left:50%;transform:translate(-50%);border-left:4px solid transparent;border-right:4px solid transparent;border-top:6px solid #c6c6c2;opacity:0;transition:opacity .2s ease .5s}.connect span{position:absolute;top:50%;left:calc(50% + 1.1rem);transform:translateY(-50%);font-family:var(--mono);font-size:.72rem;color:var(--muted);white-space:nowrap}.connect.in:before{transform:scaleY(1)}.connect.in:after{opacity:1}html.js .connect.reveal{opacity:1;transform:none}html:not(.js) .connect:before{transform:scaleY(1)}html:not(.js) .connect:after{opacity:1}.serp{background:#fff;border:1px solid var(--line);border-radius:10px;overflow:hidden}.serp-bar{display:flex;align-items:center;gap:.6rem;padding:.7rem 1rem;border-bottom:1px solid var(--line);font-family:var(--mono);font-size:.8rem;color:var(--muted)}.serp-ad{padding:1rem 1.1rem 1.2rem}.serp-tag{font-size:.72rem;font-weight:700;color:var(--ink)}.serp-url{margin-top:.15rem;font-family:var(--mono);font-size:.72rem;color:var(--muted)}.serp-title{margin-top:.4rem;color:var(--link);font-size:1.02rem;font-weight:600;line-height:1.35}.serp-desc{margin-top:.35rem;font-size:.85rem;line-height:1.5;color:var(--muted)}.serp-call{margin-top:.5rem;font-size:.8rem;color:var(--link)}.serp-ad{position:relative}.cursor{position:absolute;top:3.4rem;left:38%;opacity:0;transform:translate(110px,80px);pointer-events:none}.reveal.in .cursor{animation:cursor-glide .9s ease-out .7s forwards}@keyframes cursor-glide{0%{opacity:0;transform:translate(110px,80px)}30%{opacity:1}to{opacity:1;transform:translate(0)}}.cursor:after{content:"";position:absolute;top:-6px;left:-6px;width:30px;height:30px;border:2px solid var(--link);border-radius:50%;opacity:0;transform:scale(.3)}.reveal.in .cursor:after{animation:cursor-click .55s ease-out 1.75s}@keyframes cursor-click{0%{opacity:.9;transform:scale(.3)}to{opacity:0;transform:scale(1.5)}}.serp-title{text-decoration-thickness:1px;text-underline-offset:3px}.reveal.in .serp-title{animation:title-click .01s linear 1.95s forwards}@keyframes title-click{to{text-decoration-line:underline}}.chart{background:#fff;border:1px solid var(--line);border-radius:10px;padding:1rem 1rem .8rem;height:100%;display:flex;flex-direction:column}.chart svg{display:block;width:100%;height:auto;flex:1}.chart-line{fill:none;stroke:var(--link);stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round}html.js .chart-line{stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset 1.2s ease .25s}html:not(.js) .chart-area{opacity:1}.chart-area{fill:color-mix(in srgb,var(--link) 7%,transparent);opacity:0;transition:opacity .5s ease 1.1s}.reveal.in .chart-line{stroke-dashoffset:0}.reveal.in .chart-area{opacity:1}.chart-dot{opacity:0;offset-rotate:0deg}.reveal.in .chart-dot{animation:dot-travel 1.2s ease .25s forwards}@keyframes dot-travel{0%{opacity:1;offset-distance:0%}to{opacity:1;offset-distance:100%}}.chart-cap{margin-top:.6rem;font-family:var(--mono);font-size:.72rem;color:var(--muted)}.tactics{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}@media(max-width:700px){.tactics{grid-template-columns:1fr}}.tac{background:#fff;border:1px solid var(--line);border-radius:10px;overflow:hidden}.tac-shot{aspect-ratio:21 / 9;border-bottom:1px solid var(--line);background-repeat:no-repeat;background-color:#fff}.tac-body{padding:1rem 1.15rem 1.25rem}.tac-title{margin-top:.4rem;font-weight:600;font-size:1rem}.tac-note{margin-top:.35rem;font-size:.88rem;line-height:1.55;color:var(--muted)}.phone{width:254px;margin-inline:auto;background:#0c0d0f;border-radius:50px;padding:10px;box-shadow:0 24px 48px #17181a38}.phone-screen{position:relative;min-height:455px;border-radius:40px;background:linear-gradient(180deg,#33363c,#1b1d20 55%,#101113);display:flex;flex-direction:column;align-items:center;justify-content:space-between;padding:4.2rem 1.4rem 2.2rem;overflow:hidden}.island{position:absolute;top:.8rem;left:50%;transform:translate(-50%);width:84px;height:24px;border-radius:999px;background:#000}.caller{text-align:center}.caller-name{color:#fff;font-size:1.55rem;font-weight:600;letter-spacing:-.01em}.caller-sub{margin-top:.35rem;color:#ffffff9e;font-size:.85rem}.call-actions{width:100%;display:flex;justify-content:space-between;padding-inline:.9rem}.call-btn-wrap{display:flex;flex-direction:column;align-items:center;gap:.55rem}.call-btn{width:62px;height:62px;border-radius:50%;display:flex;align-items:center;justify-content:center}.call-btn.decline{background:#e0453a}.call-btn.accept{background:#34c759}.reveal.in .call-btn.accept{animation:ring-pulse 1.6s ease-out .6s 4}@keyframes ring-pulse{0%{box-shadow:0 0 #34c75973}70%{box-shadow:0 0 0 18px #34c75900}to{box-shadow:0 0 #34c75900}}.call-label{color:#ffffffbf;font-size:.72rem}.browser{background:#fff;border:1px solid var(--line);border-radius:10px;overflow:hidden;box-shadow:0 12px 32px #17181a0f}.browser-bar{display:flex;align-items:center;gap:.4rem;padding:.6rem .9rem;border-bottom:1px solid var(--line)}.browser-bar .dot{width:9px;height:9px;border-radius:50%;background:var(--line)}.browser-bar .addr{margin-left:.7rem;font-family:var(--mono);font-size:.75rem;color:var(--muted)}.browser img{display:block;width:100%;height:auto}.ad-stack{position:relative;isolation:isolate;max-width:34rem;margin-inline:auto;margin-bottom:.9rem}.ad-stack .serp{position:relative;z-index:1;max-width:none}.ad-stack .serp{box-shadow:0 10px 26px #17181a17}.ad-stack .serp.side{position:absolute;inset:46px 0 -10px;z-index:-1;overflow:hidden;max-width:none;box-shadow:0 10px 26px #17181a14;transform:translate(0) scale(.94);transition:transform .6s ease .45s}.ad-stack .serp.side .serp-ad{padding:.9rem 1rem}.ad-stack .serp.sR .serp-ad{text-align:right}.reveal.in .serp.sL{transform:translate(-88px) scale(.94) rotate(-.8deg)}.reveal.in .serp.sR{transform:translate(88px) scale(.94) rotate(.8deg)}@media(max-width:700px){.reveal.in .serp.sL{transform:translate(-13vw) scale(.94) rotate(-.8deg)}.reveal.in .serp.sR{transform:translate(13vw) scale(.94) rotate(.8deg)}}.compare-body{position:relative;overflow:hidden;touch-action:pan-y}.cmp-b{display:block;width:100%;height:auto}.cmp-b.placeholder{filter:grayscale(1) opacity(.85)}.cmp-a{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--pos)) 0 0)}.cmp-a img{display:block;width:100%;height:auto}.cmp-line{position:absolute;top:0;bottom:0;left:var(--pos);width:2px;margin-left:-1px;background:#fff;box-shadow:0 0 0 .5px #17181a40;pointer-events:none}.cmp-handle{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:2.3rem;height:2.3rem;border-radius:50%;background:#fff;border:1px solid var(--line);box-shadow:0 4px 14px #17181a2e;display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:.85rem;letter-spacing:.1em;color:var(--link)}.ab-chip{position:absolute;z-index:2;top:.8rem;background:var(--link);color:#fff;font-family:var(--mono);font-size:.7rem;font-weight:500;letter-spacing:.08em;padding:.2rem .55rem;border-radius:4px;pointer-events:none}.ab-chip.la{left:.8rem}.ab-chip.lb{right:.8rem}.cmp-ph{position:absolute;right:.8rem;bottom:.8rem;z-index:2;background:#17181ab8;color:#fff;font-family:var(--mono);font-size:.62rem;letter-spacing:.04em;padding:.2rem .5rem;border-radius:4px;pointer-events:none}.cmp-range{position:absolute;inset:0;z-index:3;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize}.metrics{display:grid;grid-template-columns:repeat(auto-fit,minmax(11rem,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}.metric{background:var(--paper);padding:1.5rem 1.25rem}.metric strong{display:block;font-family:var(--mono);font-weight:500;font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.1}.metric span{display:block;margin-top:.4rem;font-size:.85rem;color:var(--muted)}.case-body p{max-width:56ch;color:var(--muted);margin-top:.75rem}.case-body h2{font-size:1.15rem;font-weight:600}.case-body .block+.block{margin-top:2.5rem}.back{font-size:.9rem}html.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .4s ease,transform .4s ease}html.js .reveal.in{opacity:1;transform:none}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.query .caret{animation:none}.chart-line{stroke-dashoffset:0;transition:none}.chart-area{opacity:1;transition:none}.chart-dot{opacity:1;offset-distance:100%}.reveal.in .chart-dot,.reveal.in .cursor,.reveal.in .cursor:after,.reveal.in .serp-title,.reveal.in .call-btn.accept{animation:none}.cursor{display:none}.connect:before{transform:scaleY(1);transition:none}.connect:after{opacity:1;transition:none}.serp.side{transition:none}.serp.sL{transform:translate(-88px) scale(.94) rotate(-.8deg)}.serp.sR{transform:translate(88px) scale(.94) rotate(.8deg)}}